by Anne Clark | Jun 3, 2024 | Business, Business Services, Creative
I wanted to chat about whether blogging was dead or not, this has been a question asked of me by a couple of colleagues. The short answer is NO it’s well and truly alive. The current state of blogging, its evolution, and why it still holds significant value.
Blogging began as a personal journal, a space for individuals to share their thoughts, experiences, and expertise. Over time, it has evolved into a powerful tool for businesses, influencers, and marketers. The rise of social media and video platforms has undeniably changed how people consume content, but rather than rendering blogging obsolete, these changes have reshaped its purpose and format.
Blogs serve as a central hub for content. While social media posts and videos are often fleeting, blogs provide a permanent space where content can be housed, referenced, and shared. This permanence allows for deeper, more detailed exploration of topics than the quick snippets found on social media. Moreover, blog posts can be repurposed into various formats such as infographics, podcasts, or videos, extending their reach and longevity.
Blogs are a powerful tool for building authority and trust. By consistently sharing valuable insights, expertise, and updates, bloggers can establish themselves or their brands as thought leaders in their respective fields. This authority builds trust with audiences, which is crucial for fostering long-term relationships and customer loyalty.
Incorporating blogging into your long-term business strategy is a powerful way to build credibility, demonstrate expertise, and ensure your target market can easily find you. When executed with the right SEO setup and keyword focus, blogging becomes an indispensable tool for business growth and customer engagement.
A well-maintained blog showcases your knowledge and authority in your field. By consistently sharing valuable insights, tips, and updates, you position yourself as a thought leader. This not only builds trust with your audience but also enhances your reputation as a credible source of information.
Are you ready to harness the power of blogging for your business or personal brand? Email me to book in a strategy session to discover how we can create compelling, SEO-optimised content that resonates with your audience and drives results. Let’s transform your blog into a powerful platform for growth and engagement.
If you need help to build your business blog, then please feel free to reach out to me.
by Anne Clark | May 24, 2024 | Business, Business Services, Online Business Manager
Running a business can feel like trying to juggle flaming torches while riding a unicycle—exciting but stressful! Enter the Online Business Manager (OBM): your business’s secret weapon for turning chaos into calm and getting things done with precision and flair. But what exactly does an OBM do? Let’s break down their duties in a way that’s both professional and fun, just like the OBMs themselves!
1. Project Manager Extraordinaire
Every great idea needs a solid plan, and OBMs are masters of making plans happen.
From product launches to marketing campaigns, they map out the who, what, where, and when to keep projects moving.
Their Mission:
- Create detailed project plans.
- Assign tasks to the right team members.
- Ensure deadlines are met without anyone losing their cool.
Fun Fact: OBMs are like air traffic controllers for your business—coordinating everything so no project crashes!
2. Team Captain
Managing a team, especially a remote one, can feel like herding cats. OBMs excel at bringing people together to work like a well-oiled machine.
Their Mission:
- Hire the right talent and onboard them seamlessly.
- Ensure every team member knows their role.
- Resolve conflicts and keep morale high.
Fun Fact: OBMs have a knack for understanding team dynamics. They know who’s the brainstormer, the implementer, and the coffee enthusiast.
3. Systems Whisperer
Let’s talk systems—those behind-the-scenes heroes that keep a business running. OBMs build and optimise systems to streamline operations and save you time.
Their Mission:
- Automate repetitive tasks.
- Set up tools like CRM systems, email marketing platforms, and project management software.
- Simplify workflows so everything clicks like clockwork.
Fun Fact: OBMs are the Marie Kondos of business systems—they tidy up the mess and spark serious joy!
4. Operations Overlord
Day-to-day operations can get messy, but not on an OBM’s watch. They oversee everything to ensure the business runs smoothly and efficiently.
Their Mission:
- Monitor daily activities.
- Identify and fix operational bottlenecks.
- Keep an eye on quality control and ensure customer satisfaction.
Fun Fact: If something isn’t working, an OBM won’t just slap a band-aid on it—they’ll re-engineer the process to make it bulletproof.
5. Keeper of the Metrics
Numbers tell the story of your business, and OBMs are like your personal data detectives.
Their Mission:
- Track key performance indicators (KPIs).
- Analyse trends and provide actionable insights.
- Help you make data-driven decisions that actually work.
Fun Fact: OBMs don’t just see numbers—they see opportunities. It’s like turning a Sudoku puzzle into a success plan.
6. Strategic Wingperson
Big dreams need big strategies, and OBMs are the ultimate co-pilots for planning your business’s future.
Their Mission:
- Align daily operations with your big-picture goals.
- Help prioritise what matters most.
- Offer advice on scaling, launching, and optimising your business.
Fun Fact: Think of your OBM as the Robin to your Batman—except they also handle the Batcave’s operations!
Why You Need an OBM in Your Corner
An OBM isn’t just a task manager—they’re a partner in your business’s success. They free you up to focus on your genius zone, whether that’s creating, selling, or dreaming up your next big idea. Plus, they do it all with a blend of professionalism, efficiency, and just enough fun to keep the business vibes positive.
So, what’s next?
If your business feels like it’s spinning out of control or you’re ready to scale but don’t know where to start, an OBM could be your game-changer. They’re the ones who bring structure to chaos, strategy to operations, and smiles to your team.
Ready to pass the torch (safely) to an OBM? It might just be the best decision you make for your business!
by Anne Clark | Apr 27, 2024 | Business, Business Services, Kajabi
Getting Started with Kajabi: A Step-by-Step Guide for Beginners
Kajabi is a comprehensive platform that enables entrepreneurs, educators, and creatives to build and manage their online businesses. Whether you’re planning to launch an online course, a membership site, or to market digital products, Kajabi provides all the tools you need in one place. Allow me to walk you through the basics of setting up your Kajabi account and getting your first product or course live!
Step 1: Sign Up and Set Up Your Account
Create an Account
Start by visiting the Kajabi website and signing up for an account. Kajabi offers a free trial, allowing you to explore its features before making any financial commitment. Fill in your details and select the plan that best fits your needs.
Navigate the Dashboard
Once your account is active, take some time to familiarise yourself with the dashboard. This is your control centre where you can access all of Kajabi’s features, such as creating products, setting up marketing campaigns, and analysing performance metrics.
Step 2: Define Your Product
Select a Product Type
Kajabi allows you to create various types of digital products including online courses, coaching programmes, and membership sites. Decide what you want to offer based on your expertise and market demand.
Create Your Product
– Go to the “Products” tab on the dashboard.
– Click on “New Product” and choose the product type.
– Follow the on-screen instructions to name your product and fill in the necessary details.
Step 3: Upload Content
Organise Your Modules and Lessons
Structure your product by creating modules and lessons. This helps in organising the content logically and enhances the learning experience.
Upload Content
– For each lesson, you can upload videos, text, images, and files.
– Use the built-in WYSIWYG editor to format text and embed media.
Set Learning Paths
Decide if learners must complete lessons in sequence or can skip around. This is crucial for structuring courses and ensuring a comprehensive learning journey.
Step 4: Customise Your Site
Design Your Site
Use Kajabi’s website builder to create your home page, landing pages, and blog. Customise the design to match your brand’s aesthetics by choosing themes and editing layouts.
Add Pages and Navigation
Ensure that your site is easy to navigate by setting up a clear menu. Include essential pages such as “About,” “Contact,” and “FAQ.”
Step 5: Set Up Payments and Pricing
Integrate Payment Gateways
Kajabi supports integrations with major payment gateways like Stripe and PayPal. Connect your account to start accepting payments securely.
Define Pricing Models
Decide on your pricing strategy. Kajabi allows you to set up one-time payments, subscriptions, and payment plans. Choose what best suits your product and target audience.
Step 6: Launch Marketing Campaigns
Email Marketing
Utilise Kajabi’s email marketing tools to build your mailing list and engage with your audience. Create automated email sequences that nurture leads and convert them into customers.
Utilise Pipelines
Pipelines are Kajabi’s automated marketing funnels. Set up pipelines to guide potential customers through different stages, from awareness to purchase.
Step 7: Analyse and Optimise
Track Performance
Monitor how your products are performing using Kajabi’s analytics tools. Track sales, user engagement, and other key metrics.
Optimise Based on Insights
Use the insights gained from analytics to optimise your content, marketing strategies, and overall business approach.
Kajabi offers a powerful suite of tools designed to help you launch and grow your online business. By following these steps, you’ll be well on your way to creating a successful digital platform that empowers both you and your audience. Don’t forget that the key to success in Kajabi is continuous learning and adapting. If you need help setting up and launching your Kajabi, then please reach out to me to learn how I can support you.
by Anne Clark | Sep 5, 2019 | Business, Business Services, Virtual Assistant
One of the most common blocks that stop business owners from outsourcing, is they’re constantly perception that they’re not ready, or don’t have the budget. This isn’t the case. Holding onto your workload and trying to grow your business is a combined formula for getting NO WHERE. (more…)
