by Anne Clark | Nov 8, 2022 | Business, Digital Marketing, Email Marketing
Why email marketing is a MUST for any business
If you’re like me and have a business, then you know that marketing is one of the most important parts of running it. And if you’ve been around for any length of time, you’ve probably seen a lot of the same old stuff when it comes to marketing: Google ads, Facebook ads, print advertising…and so on. But what if I told you that there’s a form of advertising that can help your business stand out from all the others? What if I said this form of advertising was proven to bring in more revenue? The answer is email marketing—but don’t just take my word for it!
Email marketing gives you intimate access to a customer’s inbox.
Email marketing is the most personal and intimate of all digital marketing channels.
Email gives you a direct line to your customers.
It’s the only channel that can be personalized to each customer.
You can use email to send targeted messages to specific customers, or broadcast a message out to all customers at once, depending on what type of campaign you want to run.
Email advertising is proven to make money.
Email advertising is one of the most cost effective ways to advertise. According to a study by McKinsey & Company, email marketing has a higher return on investment than other forms of advertising. When it comes to digital advertising, there is no denying that email has been and will continue to be one of the most effective ways for marketers to get their message in front of their target audience at scale.
Email marketing can be more effective than other forms of advertising
There are many reasons why email can outperform other forms of digital marketing and why you should consider using it as part of your overall strategy:
- Email is more targeted than any other form of online media (including social). This means that your audience is more likely to be interested in what you have to say because they’ve opted-in or been actively “marketed” towards this content through previous interactions with your business (e.g., newsletter signup).
Email gets people clicking through your website.
You can’t just send out an email and expect people to click through your website like they used to. The key is to have a call-to-action (CTA) in your email that encourages people to click through. This helps you turn more leads into customers, as well as increase the number of sales you make from each lead.
The best way for businesses to use email marketing is by creating newsletters and promoting them on social media sites like Facebook and Twitter, or even LinkedIn if it’s more appropriate for your business. You should also include a CTA in these emails that encourages people who receive them to visit the website or sign up for other services offered by your company.
For example: “Learn how we did it here.”
You get an invaluable opportunity to re-connect with inactive customers.
The best way to re-connect with inactive customers is by sending out a newsletter. This is an incredibly effective way to re-engage with your audience and let them know about new products, services or promotions that are happening. By doing this you’re reminding them of what your business has to offer and how it can benefit them.
You can also use newsletters as a way of thanking people for their support or loyalty over the years, which will help build up trust in the brand name going forward. Another great thing about using newsletters is that they’re easy enough for anyone on your team to create!
Email marketing lets you reach customers in a personal way that other media don’t offer.
One of the biggest advantages of email marketing is that it is a personal medium. When you send an email to someone, you are directly reaching out to them, and they know that it’s coming from YOU. There’s no middleman involved; no third party who may or may not be delivering your message in the way you intended.
Email also gives you more control over what information gets sent out. For example, when someone signs up for your newsletter or other updates through social media channels like Facebook Messenger, they might have to accept several permissions before receiving any messages from your business—and even after accepting these permissions, there’s no guarantee that all messages will get through anyway!
With email marketing campaigns, however, everything goes straight into the inboxes of people who have already granted permission by subscribing via email address or phone number (or both). And if some of those subscribers decide later on that they don’t want any more information from one company? They can just unsubscribe—no hoops required!
I encourage you, if you haven’t already, to implement your email marketing from an opt-in sequence to regular newsletters and special broadcasts for special events. If you have any questions about how to get started or what tools are best for your needs, feel free to contact me here.
by Anne Clark | Oct 21, 2022 | Business, Digital Marketing, Email Marketing, Mailchimp
Email marketing is still alive and well, with over 12 billion emails sent every day. It’s not going anywhere. Email is a great platform for personalized messages to reach your customers and potential customers in their inboxes where they’re most likely to respond. In this article, you will learn why email marketing is vital to your business’ success, as well as how to get started with it if you haven’t yet!
Personalization.
Personalization is the key to getting your emails opened, clicked on and read. In fact, personalization has been shown to increase open rates by up to 80%.
It can also help you connect with your audience by showing them that you’ve taken the time to learn more about who they are as individuals.
Branding.
Email marketing is an effective way to build your brand.
It allows you to connect with customers and demonstrate that you care about their needs. By building a relationship with your audience, you’re creating trust and loyalty, which will allow them to feel more comfortable purchasing from you in the future.
This sense of trust and comfort can also help your business stand out from competitors who are trying to get noticed in this crowded market by using flashy ads, gimmicks or slogans that don’t really mean much for consumers (or even make them laugh). If a consumer trusts an email because it’s coming directly from someone within the company they know or has been recommended by someone they trust, then they’ll likely be more willing to give that particular business their attention than one whose only selling point is having a catchy tagline!
Customer retention.
Email marketing helps you keep in touch with your customers. You can send them deals or newsletters to remind them of your products and services. You can also use email marketing to get feedback from customers on what they like and don’t like about your business.
This is a great way for you to learn about which parts of your business are working well, so that you can improve them in the future!
Audience development.
Email marketing is a great way to grow your audience. Email is one of the most effective ways to engage with customers, especially if you want them to take action and buy something from you.
Email marketing is also a great way for brands to get their followers’ attention on social media platforms like Facebook, Twitter and Instagram. Social media marketing allows businesses to engage with customers in real-time conversations by posting updates about new products or services as well as sharing industry news that may be relevant for their followers/customers
Revenue.
Email marketing is also an effective way to generate revenue. For example, consider the following statistics from Case, who has conducted a study on email marketing:
- Email is one of the most effective channels for generating revenue with each email campaign generating an average of $39 in sales.
- On average, email marketing generates 126% more ROI than other channels like search engine optimization and social media marketing.
- Email marketing can help you increase revenue by up to 200%.
Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.
Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.
Email marketing is still effective because it’s personal. The internet has made our lives easier in many ways, but one thing hasn’t changed: people like to feel special. Email gives you the opportunity to make each recipient feel like they’re receiving a message just for them, rather than part of a mass mailing list that could include anyone who shares their name or birthday.
Email marketing is growing because it’s so flexible. There’s no limit on how far your email campaign can go—or how many new leads it can bring!
Email marketing continues to change as technology advances year after year; however those changes are not always immediately noticeable by small business owners who depend on email campaigns as an integral part of their overall brand strategy.
And that’s it! I hope this article has helped you understand why email marketing is still so important to businesses today. We know that everyone seems to be talking about social media, but don’t forget about the power of personalized messages in your inbox. The best part of all? You don’t need anything fancy to get started with email marketing; just sign up for an account with any provider, start building your list now by adding contacts one at a time, then follow these tips outlined above when crafting your next message!
In this guide is aim to help you get a beginners understanding on digital marketing and how it can benefit you in building your brand's online reputation and connect to your target market.
