How to archive your mailchimp contacts

How to archive your mailchimp contacts

Struggling to keep your Mailchimp costs down. In Mailchimp you are paying for your contacts, not subscribers. An important action to regularly undertake is archive contacts that are not subscribers, as you can’t email them, so save your money and simply archive. Do not delete them (that is another post for another day!)

Here are simple instructions to archive contacts in your Mailchimp.

  1. Click on your Audience Icon
  2. Click on All Contacts, or on the right-hand side button ‘View All Contacts’
  3. In sub-menu, click on New Segment
  4. Click on Email Marketing Status is the status drop-down menu to show options
  5. Select Unsubscribed, Non-Subscribed and Cleaned
  6. In the next window view, in the first column click the arrow and select all
  7. A new menu will show up on top, click on the Actions drop down arrow
  8. Select Archive

Please note that you can always unarchive people later if needed.

If you need help managing your Mailchimp account, then please contact me today to chat about your needs.

How to create a landing page in Mailchimp

How to create a landing page in Mailchimp

What are landing pages and why do businesses use them?

A landing page allows you to create a page focusing on an offer that your target audience wants. As a landing page is created only specifically for content of ‘value’ to your audience, it captures all relevant information on that page and avoids your target market getting distracted by other pages on your website.

How many times have you landed on a website and gone to do something specific and ended up somewhere completely different, because you were distracted by other areas of the website. A landing page helps eliminate those distracts for your audience.

Landing Pages and Mailchimp

Mailchimp help support small businesses, especially with low budgets and offer some of their amazing features under their free option level, and more premium features on their paid levels.

Landing pages are great for building a buzz on products, or getting a key message out to your audience.

Mailchimp had templates to cater to some of the following:

How to set up your Mailchimp landing page

Sign into your Mailchimp account

Click on the CREATE dropdown menu button

Click on LANDING PAGE

Name your landing page AND select the AUDIENCE group the landing page will be directing sign ups to.

Click the BEGIN button

You will now land at the following page.

SELECT A TEMPLATE you want to use.  You can edit any template, so choose the one that is a style you like. Look at the names of the templates, which will help give you an indication on what they’ll achieve for you. For this example I have selected GROW YOUR LIST blank template.

Click on the LOGO to add your logo (or header image if desired)

EDIT YOUR TITLE

Add in your ‘pitch’ for your audience.  You can edit the style and colours etc on the right hand side, just as you would in a campaign (newsletter) creation.

CLICK ON THE SIGN UP FORM SECTION

On the right hand side are the options to show what you can include. Eg: You can add FIRST NAME and you can make it a required field.

You can also adjust your button words SUBSCRIBE

To adjust the style of the SIGN UP FORM, click on the middle tab called STYLE.

Once finished click SAVE & CLOSE.

TO ADD YOUR BACKGROUND, click to the MAIN MENU and click on DESIGN tab and then PAGE, this will allow you to add your background image or colour.

If at any stage you want or need to change any section of your landing page, you can do so through this page.

TO REMOVE THE MAILCHIMP LOGO at the footer of the landing page and privacy information, you need to have a paid account, and you can simply click the option off.

If at any stage you want to PREVIEW your landing page, you can click PREVIEW on the top right hand side of your Mailchimp page.

Once you are happy with your landing page, click SAVE.

Now you need to give your page a TITLE.

You can add a custom URL. You can connect it to your website, however this is a high paid level.

You can add your website address and landing page name to it, as shown below.

Once completed, CLICK ON PUBLISH.

Your landing URL link is now available for you to copy and use.

How to network online

How to network online

Many experts tell us it’s highly recommended that networking is the way to get your name out there. This is correct. However, for the business owner that can’t attend networking events in person for various reasons, here are some tips to help you network online.

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How to link your Squarespace to Mailchimp

How to link your Squarespace to Mailchimp

For those who are setting up websites using Squarespace but struggling on how to link it to the Mailchimp account. Here are some instruction to help you confidently link them.

#1.  Log into your Squarespace Account

#2.  Go to the page you want to add your sign up bar in

#3.  Edit your page

#4.  Click the right ‘+’ icon the top right hand side

#5.  Scroll down to the MORE section

#6.  Click on Newsletter icon and drag it to where you want to add it

#7. Enter in your display details

#8. Click on the second tab Storage.  You will the platforms you can connect to. If you can’t click the plug icon on the squarespace campaign and the others should appear.

#9.  Click Mailchimp, and link your website to your Mailchimp account my login into Mailchimp as the prompts come up on screen.

#10.  Select your list and connect the corresponding fields.

#11.  Repeat the above for everywhere you want to add the form on your website.

If you don’t feel confident doing this yourself, then please connect with me and I can assist you.

Anne