1. Sign Up or Log In
Go to www.linkedin.com.
Click Join now and enter your email address and password.
Follow the prompts to add your first and last name.
2. Add a Professional Profile Photo
Choose a clear, high-resolution headshot.
Smile, dress appropriately for your industry, and make sure your face takes up around 60% of the frame.
No pets, party hats, or sunglasses, unless you’re applying to be a rockstar.
3. Write a Compelling Headline
This appears right under your name and is your mini-billboard.
Don’t just use your job title. Use a value-based headline like:
Helping female-led brands build magnetic digital strategies | Digital Marketer | OBM | Podcast Pro
4. Fill Out the “About” Section
This is your personal elevator pitch. Write in the first person.
Mention:
- What you do
- Who you help
- Your mission or values
- A sprinkle of personality
Example:
I’m a spiritual OBM helping female entrepreneurs ditch the tech overwhelm and show up online with soul-aligned strategy. From email marketing to course launches, I turn chaos into clarity.
5. Add Your Work Experience
List your past and current roles, ideally with descriptions.
Use bullet points to highlight achievements, not just tasks.
Include results where possible (e.g., “Grew client’s list by 5K in 3 months”).
6. Add Skills
Choose key skills that match your niche (LinkedIn allows up to 50).
Prioritise the top 3 that reflect how you want to be known.
7. Ask for Recommendations
Reach out to past clients, managers, or colleagues for testimonials.
A good rec = social proof that sells without you saying a word.
8. Add Education & Certifications
Include schools, courses, certifications, and anything relevant to your career story.
Short courses (Mailchimp Academy, Online Marketing, VA Bootcamp)? Include them!
9. Customise Your URL
Go to “Edit public profile & URL” on the right-hand side.
Change your LinkedIn URL to something clean and easy like:
linkedin.com/in/yourname
10. Turn on “Open to Work” or “Open to Opportunities”
If you’re looking for clients or roles, enable this setting.
You can choose to show it to recruiters only or publicly.
11. Add Featured Content
Highlight your best work: PDFs, links, videos, blogs, testimonials, freebies.
This section is PRIME real estate—use it wisely!
12. Follow Relevant People & Companies
Build your network by connecting with peers, thought leaders, and potential clients.
Leave genuine comments on others’ posts to start showing up as a pro in your space.
13. Start Posting
Share a mix of:
-
Tips and value-based posts
-
Personal stories with lessons
-
Behind-the-scenes of your biz
-
Client wins and results
Tips:
-
Post at least 1-2 times per week to stay visible.
-
Keep your profile updated as your business or job changes.
-
Use a branded banner image at the top of your profile.
