Building Strong Communication Flows with Your Team: Virtual or In-Person

Building Strong Communication Flows with Your Team: Virtual or In-Person

Effective communication is the lifeblood of successful teamwork. Whether your team is within a corporate organisation working either virtually or in-person or whether you’re a virtual business working with clients and teams remotely. Establishing strong communication flows is essential for fostering collaboration, enhancing productivity, and maintaining a positive work environment/relationship. I am sharing ways you can implement practical strategies to build robust communication channels with your team, regardless of the setting.

Establish Clear Communication Guidelines:

Start by establishing clear communication guidelines that define expectations for team members. These guidelines should cover aspects such as preferred communication channels, response times, meeting etiquette, and the use of project management tools. By aligning everyone on the team, you can reduce confusion and promote consistent communication practices.

Choose the Right Communication Tools:

In a virtual or hybrid work environment, selecting appropriate communication tools is crucial. Determine which tools best suit your team’s needs, such as email, instant messaging platforms, video conferencing software, project management tools, or collaborative document sharing platforms. Ensure that all team members are comfortable using these tools and provide any necessary training or support.

Foster Active Listening:

Encourage active listening within your team to promote understanding and effective communication. This involves giving full attention to the speaker, maintaining eye contact (in virtual meetings, direct eye contact by looking into the camera), and acknowledging and responding to messages promptly. Encourage team members to ask questions and seek clarification when needed.

Promote Open and Honest Communication:

Create a safe and inclusive environment where team members feel comfortable expressing their thoughts, concerns, and ideas openly. Foster a culture of trust and encourage feedback by actively listening, valuing diverse perspectives, and responding constructively. Regularly check in with team members individually to address any challenges or issues proactively.

Embrace Transparent and Timely Communication:

Transparency is key to building trust and maintaining strong communication flows. Share relevant information openly and in a timely manner, ensuring that team members have access to necessary resources, updates, and decision-making processes. Regularly communicate project milestones, deadlines, and changes to foster a shared understanding and keep everyone aligned.

Establish Regular Communication Routines:

Consistent and structured communication routines are vital for maintaining team cohesion. Schedule regular team meetings, whether virtual or in-person, to discuss progress, address challenges, and provide updates. Additionally, encourage informal communication through dedicated channels where team members can ask questions, share insights, and support one another.

Encourage Collaboration and Knowledge Sharing:

Create opportunities for collaboration and knowledge sharing within your team. Foster a culture of continuous learning and growth by organising brainstorming sessions, team-building activities, and cross-functional projects. Encourage team members to share their expertise, best practices, and innovative ideas to foster a sense of collective ownership and mutual support.

Adapt Communication Styles:

Recognize that effective communication may require adapting to different communication styles and preferences within your team. Some team members may prefer concise written updates, while others may thrive in face-to-face discussions. By understanding and accommodating these differences, you can ensure that information is communicated effectively and that everyone feels heard and valued.

Regularly Evaluate and Improve Communication:

Continuously evaluate your team’s communication processes and make necessary adjustments. Seek feedback from team members on what is working well and what could be improved. Regularly reassess communication tools, practices, and guidelines to ensure they align with evolving team dynamics and needs.

Strong communication flows are fundamental to successful teamwork, whether your team operates virtually or in-person. By establishing clear guidelines, utilizing appropriate communication tools, promoting active listening, fostering open and honest communication, embracing transparency, establishing regular communication routines, encouraging collaboration and knowledge sharing, adapting communication styles, and regularly evaluating and improving communication processes, you can build a cohesive and communicative team that thrives in any working environment. Remember, effective communication is a continuous process that requires ongoing effort and adaptation to meet the evolving needs of your team.

How your business can grow its returns with email marketing

How your business can grow its returns with email marketing

Email marketing gives you immediate access to your audience by allowing you to send your content directly to their inboxes, which can lead to increased conversions and brand loyalty.

According to research email marketing has the highest return on investment than any other form of digital marketing.

Here are some best practices for using email marketing in your business:

The first step is to build a list.

You can’t market to anyone if you don’t have their contact information, and the best way to do that is by building an email list.

You want to develop an offering of some form that entices your target market to subscribe to your list. For example; a retail store may offer a discount on their first purchase, and service-based business might offer something that showcases their expertise and gives their audience a sample of how their services will benefit them. Give a solution to the most common problem your target market may have.

Send emails with personalized content that engages your readers.

Personalised content

  • is more effective,
  • helps build a relationship with customers, and
  • helps you stand out from competitors.

Personalised emails are more likely to be read and acted upon by your customers, which can increase customer satisfaction levels if used appropriately.

Automate where possible

When someone signs up to your mailing list, create an automation where you welcome them and introduce your business and services in more detail so they can get to know you.

Some kinds of automation you can also add that have great ROI (return on investment) are

Anniversary or birthday emails – make your audience feel special. Sending a birthday or anniversary email is a wonderful way to make a customer feel special. You can add an incentive for them to buy products as part of their birthday wishes, for example: when they spend $50, they will receive a birthday gift valued at $30.

Abandon Cart or Recovery emails – often people can get distracted on a website and forget to finish their purchases, a simple email saying you held their items for them can see purchases completed.

Some interesting statistics on abandoned cart emails by Moosend

  • A staggering average of 69% of online carts are being abandoned by users 
  • 45% of cart abandonment emails are opened; 21% of all are clicked on, while 50% of the users clicked purchase. 
  • Shipping-related reasons contribute to over 60% of carts being abandoned. 
  • Setting up an automated cart abandonment email is a great way to lower your cart abandonment rates.
  • Offer free shipping to really boost the conversion of your cart abandonment emails.

Perhaps incorporating free shipping more regularly in your marketing offers could be a great conversion for your business, obviously, you would have set guidelines around this such as minimum spend amount, or limited time offer. 

Consistency

Send out a regular newsletter is important, this can be weekly, fortnightly or monthly. Consistency is key. Your target market has given you permission to be able to email them, so don’t allow this opportunity to be missed. Life gets busy, so being consistent is a gentle way of reminding your audience you are still there if they need you!

Content

Make sure your content is valuable to your audience. It’s a privilege that they’ve allowed you to email them directly, so treat them with that same respect. Where possible throughout your content, don’t be afraid to insert their first name.  

When creating your newsletter, create the value of sharing your content and showcasing your expertise.  

Whilst we have AI here to help you along, only YOU can make it a personal experience for your audience. 

Need Help?

If you’re feeling overwhelmed by the whole process, then feel free to reach out to me for assistance. Creating opt-in, automations, funnels and newsletters is one of my specialities.

Some wise words for you

David Newman says “Email has an ability many channels don’t: creating valuable, personal touches—at scale.”

Ramsay Leimenstoll says “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

Ann Handley says “Make the customer the hero of your story”

Karl Murray says “Focus on growing your list all the time as newer subscribers are more engaged, adding to healthier open rates and ROI.”

12 tips to deal with time sensitive tasks

12 tips to deal with time sensitive tasks

Always leaving things to the last minute?
Struggling to meet those time sensitive deadlines?
Sick of sweating over it all?
Constantly wishing you’d organized your sh*t earlier?

Do these questions sound like you?

Time to change.

All successful and strategic businesses are not working in the NOW, they are actually months and some even a year ahead. Whilst we might be in the current year, successful businesses are already working on their products and services for next year.

For most businesses, trying to get ahead isn’t always as easy as it seems. And constantly facing time sensitive deadlines can be a repetitive cycle.

Here are 12 tips for what you can do when trying to meet those time-sensitive deadlines.

  • Backward Planning – Work from your deadline backward to identify how much time you have to get tasks done (realistically).
  • Buffer Time – Bring your internal deadline forward so you can allow more time to review and address any errors or missed components.
  • Break it down – List down all tasks in the project that need to be done.
  • One step at a time – Do not try to do everything at the one time as it will just lead to disaster. You will achieve more and have great progress completing one task at a time.
  • High priorities first – Identify which tasks you have are the highest priorities, and do those ones first.
  • Delegate – Determine what tasks can be delegated or outsourced, so you can focus on the important priorities.
  • Support and Expertise – Bring in support or experts to address key areas outside of your skill set.
  • Communicate – Keep communication strong with your team on what needs to be done and who is responsible for what. Maintain communication throughout the project so everyone is aware of where things are at. Use project management tools such as ASANA, Evernote or Basecamp to have a central communication point.
  • Focus – Focus on one section at a time.
  • Time – Ensure you block out adequate time to complete each task.
  • Commitment – Make sure you have not overcommitted.
  • Feedback – Take the time to get feedback from all those involved, including the client. This will enable you to learn and grow for the next deadlines.

Never be afraid to ask for help when meeting a deadline. You always want to make sure you are delivering to your client’s expectations. And always follow them up to ensure everything they need has been presented and ask if they have any questions for you.

How To Create A LinkedIn Newsletter

How To Create A LinkedIn Newsletter

Linkedin introduced in 2021 a new great function to create a newsletter to connect regularly with your target market and connections. In this article, I am going to step you through what to do and how to create a LinkedIn Newsletter. 

Before you start crafting your newsletter, you need to activate your account to creative mode.

Setting your profile to creator mode

To activate your profile to Creator Mode.  

To do this simply,

  1. Log in to your LinkedIn profile
  2. Click on your profile
  3. Scroll down to the Resources section
  4. You will see Creator Mode as the first option, click this to ON.

Setting up your Newsletter

Newsletters are created in LinkedIn via your Write Article post options.

When you are creating it the first time, you will need to set up your Newsletter first.

To do this,

  1. Go to your profile overview feed
  2. Click on Write Article
  3. You will see a button called ‘Create Newsletter’, click this button
  4. Create your Newsletter title (please note you can change this at any time)
  5. Select how often you will publish your newsletter.
  6. Add your newsletter description
  7. Upload an image for your newsletter (would recommend profile headshot for better audience connection)
  8. Make sure have ticked the box for Invite my connections and followers to subscribe, and
  9. Make sure you have ticked the box Subscribe me to my newsletter.

Writing your content

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

If you need to change your Newsletter name or image, when you click into the Write article section, you will see an editing pen and word so you can make the edits there. 

Simply write your article as you desire. You can add images and also links. 

Once completed, click Publish. 

Alternating between your Articles and Newsletter feature

Now that you have set up your newsletter, does not mean you can’t write individual articles. When you go into your Write article section, you will see a button next to publish the will show your newsletter name, when you click it you can see a dropdown menu to select either ‘create an individual article’ or ‘newsletter’. 

 

What happens after you publish?

Once you publish your newsletter, connections and followers will receive and notification of an invitation to subscribe. This is found under the Network section (same place as invitations to connect with people received). They will also be given the option to subscribe to your newsletter.

For clients I have helped launch their newsletters, we have hit over 100 subscribers in less than 1 day.

Need help?

Whether you are digitally challenged, or simply time-poor, please feel free to contact me to see how I can support you. 

5 ways I use Evernote in my business

5 ways I use Evernote in my business

Evernote is known as the modern day workspace, and it is definitely a program I use daily within my business and highly recommend it my clients.

How Evernote has helped me in my business.

Accessibility and Control

I operate form a desktop, laptop, ipad and iphone. Evernote allows my notes to sync across all devices, so I always have all my data available to me at all times. It allows my clients and I to share specific projects with teams, and always have the information at our finger tips.

If you’re a business and have multiple team members working on a project. Under an Evernote Business account, you can control who is accessing what information, and if anyone was to leave the team, the information collated by that person remains with your business (not them). Which is always a great reassurance for businesses who could be at risk of losing their valuable research information and time.

 

Taking notes whenever and wherever

I attended an event recently and wanted to captures note and pictures from the event. I had left my writing pad and pen behind and then remembered I had Evernote on my phone. So, rather than having pieces of paper, and then photos on my camera. I was able to use Evernote on my iphone and capture everything, and house it all in the one location (no more searching for where I had put them). Time saver and definitely efficient.

 

Sharing Research

Working with clients and conducting research on their behalf, we are able to collaborate together compiling all our researching the one spot. This allows all those involved in the project to know what information has been collated to date and what is still outstanding. Reducing double on work and opening the communication doors.

With Evernote all the file note written can be created into a table of content for easy access. You can create project specific tags. And keep them all in the one folder.

Business Evernote also allows you to add and remove people from various projects.

 

Writing notes/drafting reports & blogs

Our ideas often come to us at the worst time, and prior to Evernote I was forever forgetting those brilliant ideas. (Drove me crazy!)  Now, I’m able to voice record my notes, type my notes, add articles/research, photos, whatever I find to my ideas folder in Evernote.

I can then go back to my ideas folder later and then convert my notes into a project folder and get things happening.

 

Presentations

Need to quickly show a client or colleagues an update on a project. Rather than spending hours creating a Powerpoint presentation, you can actually use Evernote to create the presentation super fast. This is a fantastic function, than save you time, doubling up on work or replication what you’ve already create, and you can present it from your computer, phone or iPad…wherever you have Evernote installed.

 

Evernote Consultant

My love for using Evernote, make me take it a step further and undertake training so I can help others utilise the benefits like I am. If you’re interested in learning more or signing up to Evernote. Please let me know.

No more waiting download you copy of Evernote today.