My Spiritual Edge in Online Business Management

My Spiritual Edge in Online Business Management

Tapping Into Intuition: My Spiritual Edge in Online Business Management

In the constantly changes in the online space for the digital entrepreneur, my role as an Online Business Manager (OBM) has evolved to demand a mix of technical knowledge, strategic insight, and, uniquely, an intuitive grasp of what a business truly needs to thrive. My blend of spiritual intuition and business acumen becomes a potent synergy, giving me a distinctive advantage as I navigate the digital sphere. Being both a spiritual intuitive and a digital enthusiast, I have the rare ability to consult with my guides to uncover the path a business needs to take and pinpoint any areas where it may not be fully aligned. This skill is far from just an added bonus; it’s a transformative power that reshapes the way I approach online business management.

My Spiritual Intuitive Approach in Business

I firmly believe that every business, much like a person, possesses its own soul, journey, and purpose. Armed with online business management skills and a deep spiritual intuition, I dig beyond mere analytics and marketing tactics to connect with the deeper, often overlooked desires of a business. By tuning into my guides, I can uncover insights and foresights unseen through traditional methods.

This journey requires a deep sensitivity to energy and vibrations, allowing me to “feel” when aspects of a business aren’t in perfect harmony. Whether it’s branding that fails to reflect a company’s core values or strategies that stray from its ultimate goals, it’s my job to identify these misalignments and lovingly guide the business back to its true course.

Bringing Calm and Alignment

The fast-paced, sometimes hectic world of digital business can easily lead to stress and confusion, quickly obscuring a business vision and impeding productivity. I bring a calming influence, grounding the business in its essence and ensuring that every operation aligns with its fundamental vision. This alignment is vital for creating branding and products that are authentic and resonate deeply with the intended audience, ensuring every decision and action is in sync with the business’s soul and fostering a sense of unity and purpose.

My ability to connect with higher vibrational energies plays a critical role here. By embodying and transmitting these positive energies, I can raise the overall vibrational frequency of the business, attracting clients, opportunities, and success that align with this elevated state. This creates a mutually beneficial cycle, where the business flourishes from my energy, and I draw strength from our spiritual and vibrational harmony.

The Creation Process

Distinguishing oneself requires not only creativity but a profound authenticity. I use my spiritual connection to inspire unique, resonant content and strategies. This often leads to the creation of offerings that not only satisfy market demands but also make a significant, personal impact on clients.

My work is inherently collaborative, engaging in a dynamic exchange with business owners about their vision. This partnership is founded on trust, transparency, and a mutual commitment to both spiritual and commercial growth. Together, we chart a course through the digital landscape, guided by insights that surpass ordinary understanding.

In a landscape where standing out is crucial, integrating spiritual intuition into online business management offers a fresh, powerful approach. It transcends mere business growth, aiming for alignment with higher purposes, authentic creation, and insightful navigation of the digital world. For those open to this journey, it promises not just commercial achievement but deeper satisfaction and a meaningful connection with the essence of their business.

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

How to Set Up Your Mailchimp Account: A Step-by-Step Guide

Setting up a Mailchimp account can open up new avenues for email marketing, allowing you to engage with your audience more effectively. Here’s a detailed, step-by-step guide to help you get started with Mailchimp, from creating an account to sending your first email campaign.

Step 1: Sign Up for a Mailchimp Account

  1. Visit the Mailchimp website: Go to Mailchimp’s homepage.
  2. Click on ‘Sign Up Free’: You’ll find this button on the top right corner of the homepage.
  3. Enter your email, username, and password: Follow the prompts to enter your details. Mailchimp requires a strong password, so be sure to mix upper and lower case letters, numbers, and symbols.
  4. Activate your account: Check your email for a confirmation message from Mailchimp and click the activation link provided.

 

Step 2: Set Up Your Profile

  1. Fill in your personal information: After activation, complete your profile by providing details like your name and contact information.
  2. Set your time zone: This ensures that your email campaigns are sent according to your local time.
  3. Add your address: Legal requirements necessitate that your physical business address is included in every email footer to comply with anti-spam laws.

Step 3: Create Your Audience

  1. Navigate to the Audience section: This can usually be found in the sidebar menu under ‘Audience’.
  2. Create an audience: If you’re new to Mailchimp, you’ll need to set up your first audience. Enter details such as the audience name and default email address.
  3. Import your contacts: If you already have an email list, you can import it via CSV file, or manually enter subscriber details.

Step 4: Customise Your Email Preferences

  1. Set up your email templates: Go to the ‘Templates’ section and choose from pre-designed templates or create your own.
  2. Personalise your template: Customise your chosen template with your brand’s logo, colours, and fonts to make your emails recognisable to your subscribers.

Step 5: Design Your First Campaign

  1. Go to the Campaigns section: Click ‘Create Campaign’.
  2. Choose your campaign type: Select ‘Email’ and then choose between a regular campaign and an automated one.
  3. Customise your campaign: Add content and design your email. You can use drag-and-drop builders, which are user-friendly even for beginners.

Step 6: Test and Send Your Campaign

  1. Preview and test: Always send a test email to yourself to check the design and content before sending it to your audience.
  2. Schedule or send your campaign: Choose ‘Send Now’ to send your email immediately or ‘Schedule’ to send it at a later time.

Step 7: Analyse the Results

  1. Check your reports: After sending your emails, monitor how they perform. Mailchimp provides detailed reports that include open rates, click rates, and subscriber activity.
  2. Adjust based on feedback: Use the insights from your reports to improve your future email campaigns.

 

Setting up your Mailchimp account is just the beginning of your email marketing journey. With its comprehensive set of tools and features, Mailchimp not only helps you manage your email lists and campaigns but also provides analytics that can guide your marketing strategies. Remember, the key to successful email marketing is consistency and adaptation based on recipient feedback and engagement metrics.

How To Create A LinkedIn Newsletter

How To Create A LinkedIn Newsletter

Linkedin introduced in 2021 a new great function to create a newsletter to connect regularly with your target market and connections. In this article, I am going to step you through what to do and how to create a LinkedIn Newsletter. 

Before you start crafting your newsletter, you need to activate your account to creative mode.

Setting your profile to creator mode

To activate your profile to Creator Mode.  

To do this simply,

  1. Log in to your LinkedIn profile
  2. Click on your profile
  3. Scroll down to the Resources section
  4. You will see Creator Mode as the first option, click this to ON.

Setting up your Newsletter

Newsletters are created in LinkedIn via your Write Article post options.

When you are creating it the first time, you will need to set up your Newsletter first.

To do this,

  1. Go to your profile overview feed
  2. Click on Write Article
  3. You will see a button called ‘Create Newsletter’, click this button
  4. Create your Newsletter title (please note you can change this at any time)
  5. Select how often you will publish your newsletter.
  6. Add your newsletter description
  7. Upload an image for your newsletter (would recommend profile headshot for better audience connection)
  8. Make sure have ticked the box for Invite my connections and followers to subscribe, and
  9. Make sure you have ticked the box Subscribe me to my newsletter.

Writing your content

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

Now that your newsletter is set up, you can start writing your content.  This is done through the Write article feature.

If you need to change your Newsletter name or image, when you click into the Write article section, you will see an editing pen and word so you can make the edits there. 

Simply write your article as you desire. You can add images and also links. 

Once completed, click Publish. 

Alternating between your Articles and Newsletter feature

Now that you have set up your newsletter, does not mean you can’t write individual articles. When you go into your Write article section, you will see a button next to publish the will show your newsletter name, when you click it you can see a dropdown menu to select either ‘create an individual article’ or ‘newsletter’. 

 

What happens after you publish?

Once you publish your newsletter, connections and followers will receive and notification of an invitation to subscribe. This is found under the Network section (same place as invitations to connect with people received). They will also be given the option to subscribe to your newsletter.

For clients I have helped launch their newsletters, we have hit over 100 subscribers in less than 1 day.

Need help?

Whether you are digitally challenged, or simply time-poor, please feel free to contact me to see how I can support you. 

How to set up an opt-in for your business

How to set up an opt-in for your business

You’ve thought about creating an opt-in on your business to entice your target audience to sign up to your mailing list. This is a great move, whilst social media is amazing to connect with your target market, you don’t own those platforms and if they were to close down tomorrow….you will have lost all your market. Therefore, building a mailing list is a great way to target your market and keep them. Creating an opt-in, which is like a freebie, showcasing your expertise is an attraction piece to entice your audience to join your mailing list.

For many business owners this seems easy but for others who have never done it before here is a guide to help you along.

 

What does your audience need?

Firstly, you need to define what your opt-in is. What is something your audience wants from you?  For example; people what to know how to start working with a VA, hence this is my website opt-in ‘How to start outsourcing’.

The types of opt-ins you can have are:

  • Email series
  • Ebooks
  • Video series
  • Worksheet
  • Mini e-courses
  • First chapter free of a book you’ve written
  • Discount on a product or service

 

Hosting your database

You need to determine which email system you want to use to manage your database and create your newsletters from.  Your options are MailChimp, Aweber, Active Campaign, Infusionsoft, Ontraport, Contact, and there are plenty more. How to do determine which one to go with.

 

Creating your autoresponder

Once you have created your opt-in, determined how you will have it run and selected your database company. You will then draft your welcoming email that will accompany your opt-in enticement.

Strategy Tip:  Don’t just have your opt-in information on your email, at the end of it, add information about your other products and services. This is your opportunity to advertise your business for free!

 

Test your system

Once you have created everything make sure you test it so you can see what you’re audience will experience and make any necessary changes you need to.

 

Marketing your freebie

Now that your system is set up, start marketing it. Post enticers on your social media platforms. Use your Facebook App to add a sign up feature.

Add a Pop up on your website to ‘say hi, sign in here!’ (so to speak). Don’t assume people will easily find your sign up.  Have an embedded sign up and a pop up one, so you have double opportunities to get your audience to sign up.

 

Unlimited opportunities

You are never limited to having 1 opt-in, so don’t be afraid to create others. Programs like Pop Up Ally allow you to have different opt-in feature on different pages of your website.  This is through the paid feature. You can learn more here.

 

Feels all too hard?

Guess what? I offer this service and can do it all for you.  Feel free to contact me to find out more.

Giving your customers the ‘experience’, not just the service

Giving your customers the ‘experience’, not just the service

‘Do what you do so well that they will want to see it again and bring their friends.” Walt Disney

There is a big difference between customer service and customer experience. A customer experience is that memorable occasion that has them bragging about their experience, referring your business and returning for more.

Today, anyone can deliver customer service, but not everyone bothers to give his or her customers the ‘experience’.

So what is the ‘experience’ about? It is the little gestures. We often hear how people remember the simplest things, and how the simplest gestures can make a huge difference to someone’s day. It’s in the detail. Details can have a huge impact.

Here are 4 ideas you can incorporate into your business to give your customers’ the experience.

 

A handwritten note

Sending something to a customer such as a product or welcome pack, include a handwritten note. They never go out of fashion, and they do make someone’s day. It also show they matter to you, and are not just a number.

 

Email Responses

If you are always out and about, set up an email auto-responder advising your customer of when they can expect to hear from you, eg: ‘Thank you for your email, I’m currently attending to some errands and will respond to your email with 24 hours.’ This way they won’t feel like their hanging, or wondering if you ever go their email.

 

Thank you package

If you are a professional or coaching services when signing up new clients, send them a welcome/thank you package, make it about them but branded about YOU!   Or if someone is buying a service from you, include business branded lollies, thank you card, postcard, or token gift.

 

Birthday Cards

Send your clients a birthday card to let them know you’re thinking of them on their special day. There are online services you can use that will do this for you if you’re too busy to send handwritten notes. However I would recommend sending handwritten cards, just do them all at the start of the month and then post them at the relevant time. Image how touched your client will be when receiving them.

Psst….also a great way to remind past clients you’re awesome self is till there if they need you!!! (wink wink)

 

“The goal as a company is to have customer service that is not just the best but legendary.” Sam Walton, Wal-Mart

 

Profile them

If you are a service business that is seeing your clients get amazing results. Invite them to be featured in your blog or podcast, and interview them. This has two benefits, one your client feeling touched you want to share their success with the world, and two help increase your business credibility. With you and them sharing their interview on social media helps increase both parties exposure.

An important ingredient to remember is your customers are what keep your business going and growing! They are part of your revenue stream, and they are also your business advertising. An amazing experience has them talking, and the smallest gestures can have the biggest impact.

 

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon

 

What in your business do you think you could include as a customers ‘experience’? Remember this is something above your customer service.

Do you have any other ideas we could add to the mix to help each other out, post them below. We’d LOVE to hear.