Why email marketing is important to your business

Email marketing is still alive and well, with over 12 billion emails sent every day. It’s not going anywhere. Email is a great platform for personalized messages to reach your customers and potential customers in their inboxes where they’re most likely to respond. In this article, you will learn why email marketing is vital to your business’ success, as well as how to get started with it if you haven’t yet!

Personalization.

Personalization is the key to getting your emails opened, clicked on and read. In fact, personalization has been shown to increase open rates by up to 80%.

It can also help you connect with your audience by showing them that you’ve taken the time to learn more about who they are as individuals.

Branding.

Email marketing is an effective way to build your brand.

It allows you to connect with customers and demonstrate that you care about their needs. By building a relationship with your audience, you’re creating trust and loyalty, which will allow them to feel more comfortable purchasing from you in the future.

This sense of trust and comfort can also help your business stand out from competitors who are trying to get noticed in this crowded market by using flashy ads, gimmicks or slogans that don’t really mean much for consumers (or even make them laugh). If a consumer trusts an email because it’s coming directly from someone within the company they know or has been recommended by someone they trust, then they’ll likely be more willing to give that particular business their attention than one whose only selling point is having a catchy tagline!

Customer retention.

Email marketing helps you keep in touch with your customers. You can send them deals or newsletters to remind them of your products and services. You can also use email marketing to get feedback from customers on what they like and don’t like about your business.

This is a great way for you to learn about which parts of your business are working well, so that you can improve them in the future!

Audience development.

Email marketing is a great way to grow your audience. Email is one of the most effective ways to engage with customers, especially if you want them to take action and buy something from you.

Email marketing is also a great way for brands to get their followers’ attention on social media platforms like Facebook, Twitter and Instagram. Social media marketing allows businesses to engage with customers in real-time conversations by posting updates about new products or services as well as sharing industry news that may be relevant for their followers/customers

Revenue.

Email marketing is also an effective way to generate revenue. For example, consider the following statistics from Case, who has conducted a study on email marketing:

• Email is one of the most effective channels for generating revenue with each email campaign generating an average of $39 in sales.
• On average, email marketing generates 126% more ROI than other channels like search engine optimization and social media marketing.
• Email marketing can help you increase revenue by up to 200%.

Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is important to your business because it still works, and it’s always growing and changing to be more effective for all sorts of businesses worldwide.

Email marketing is still effective because it’s personal. The internet has made our lives easier in many ways, but one thing hasn’t changed: people like to feel special. Email gives you the opportunity to make each recipient feel like they’re receiving a message just for them, rather than part of a mass mailing list that could include anyone who shares their name or birthday.

Email marketing is growing because it’s so flexible. There’s no limit on how far your email campaign can go—or how many new leads it can bring!

Email marketing continues to change as technology advances year after year; however those changes are not always immediately noticeable by small business owners who depend on email campaigns as an integral part of their overall brand strategy.

And that’s it! I hope this article has helped you understand why email marketing is still so important to businesses today. We know that everyone seems to be talking about social media, but don’t forget about the power of personalized messages in your inbox. The best part of all? You don’t need anything fancy to get started with email marketing; just sign up for an account with any provider, start building your list now by adding contacts one at a time, then follow these tips outlined above when crafting your next message!